When you change the way you look at things, the things you look at change

Business Modeling & Strategy Development


The long-term key to success is execution. Each day, every day.
But without strategy execution is aimless.


There is a huge opportunity to excel performance with a well-defined strategy.  In our approach we involve your people to shape the future of your business and lead them through a tailor-made program. Doing this as a team effort will strengthen the sense of common direction and purpose. It also enhances collaboration, creates holistic business leaders in your company, and results in ambassadors that communicate and activate the strategy. In the end your strategy only works if people understand and execute upon it.

One of the instruments we often use is the Business Model Canvas. It helps to enhance clarity on:

  • What business are you in?
  • Whom are you servicing?
  • What is your value proposition?
  • What are they willing to spend?
  • etc.

By digging into the elements of the BMC for your company, you can recognize and act on areas that can be further leveraged or improved. It helps for example to clearly see what your strongest revenue streams are and how they can complement each other. It discovers better ways to position your product or service to customers and helps to find out exactly who you're relevant for and how to approach them more effectively. Overall it reveals clear paths on which to build your strategy. Another valuable element is doing a value chain analysis - as it quickly shows where value is created and where it is captured (often there is a disjoint). 


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Inspiration: Why a clear strategy plays an important part of a company’s success?