It provides a focus point for goal setting and business planning:
Having a vision provides a sense of purpose and direction for the business. It will therefore help you define your short and long-term goals and guide the decisions you make along the way.
When a clear vision is defined within a company, it provides a common interest. Not only does this give deeper meaning for the work, but it also helps unify everyone into a team that is organized, focused, and working together to contribute to the vision.
Defining a powerful vision has a clear motivational effect. It creates energy, enthusiasm and increases commitment. Especially in difficult or stressful times, having a clear vision will enhance persistence.