1. Aspire - Do you see innovation-led growth as absolutely critical, and do you have cascaded targets that reflect this?
2. Choose - Do you invest in a risk-reward balanced portfolio of initiatives that are resourced to win?
3. Discover - Do you have actionable and differentiated business, market, and technology insights that translate into winning value propositions?
4. Evolve - Do you create new business models that provide defensible, robust, and scalable profit sources?
5. Accelerate - Do you beat the competition with fast and effective development and launch of innovations?
6. Scale - Do you launch innovations in the relevant markets and segments at the right magnitude?
7. Extend - Do you win by creating and capitalizing on external networks?
8. Mobilize - Are your people motivated, rewarded, and organized to repeatedly innovate?